What is Internet Advertising?
What is Internet Advertising?
Internet advertising is very exciting. The advertiser can target specific geographies, different audience types, schedule a time when his ads should be viewed, and above all, they can do all this working with a very small budget, which can even be as low as $25.
There are 3 major types of Internet advertising that are known crowd-pullers. These are banner advertising, pay-per-click, and Facebook advertising. Here is how each type works:
Banner Advertising
A banner ad is a graphic ad whose sole objective is to make people click on it and visit the advertiser’s website.
A banner can be wide, tall or short – banner size depends on what size the publisher accepts. Here’s how you can create a great banner ad:
1. Figure out the tone and graphics. For example: If it’s for the youth, then the colors have to be vibrant and the message has to be funky; if the banner is aimed at people who are researching for serious healthcare problems, then it must be sober in tone and graphics, and so on.